Jack generated 1.2M views in 6 months

The Problem

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Jack didn’t lack credibility when he came to us. Purdy & Figg was:

• Sunday Times Top 10 Fastest Growing UK Company
• Used in 1M+ households
• Seeing 187%+ 3-year growth

But on LinkedIn his presence didn’t reflect that credibility.

• 9,048 followers
• Content was mostly announcements
• No defined positioning
• No strategic network growth

He wasn’t building the right narrative or shaping perception of himself and the brand effectively.

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The Objective

Jack wanted to become the mouthpiece for Purdy & Figg — its culture, milestones, vision and industry impact. He wanted to be positioned as a credible expert in ecommerce and challenger branding, build relationships with senior stakeholders and grow a high-quality, strategic network.

So we needed to create content that reflects a seasoned operator, not a “build in public” startup founder.

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Our Approach

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Step 1: Positioning Before Posting

We began with:

• A 90-minute deep dive interview
• Audit of his current presence
• Competitor & inspiration analysis
• Development of a full positioning strategy deck

We defined his positioning strategy, including:

• Jack’s brand archetype
• His core narrative
• The audience psychographics
• A clear tone of voice: Seasoned, playful, trustworthy

After reviewing positioning, we then created his content and community:

• Growth, Authority, Conversion split (8 Growth posts, 3 Authority posts, 1 Conversion post each month)
• Content pillars and key topics
• Key profile list for engagement

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Step 2: Amplification & Network Strategy

We took full ownership of:

• Content ideation
• Copywriting
• Publishing
• Community management
• Strategic connection growth

Jack’s role was to share insights, business updates, perspective

Our role was to manage everything else - the entire end to end process.

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The Results

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Before Kurogo:

• 9,048 followers
• 66,121 views (in his previous 90 days)
• Ad hoc posting

After 3 Months

• 10,840 followers
• 879,140 views
• 1,229% increase in visibility in 90 days.

After 6 Months

• 14,323 followers
• 1,202,363 views
• Posts averaging 200+ reactions and 21,000+ views

His content consistently outperformed his historical baseline.

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What Changed

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More importantly, Jack went from posting updates to shaping the narrative around himself and the brand.

He now consistently shares:

• Challenger brand thinking
• Industry commentary
• Business philosophy (focus, simplicity, action)
• Culture and leadership insights

He is now seen as a credible ecommerce operator.

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