3,830,855 views and +213% follower growth in 12 Months

Before Working With Kurogo

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Anna was already a highly credible CEO and public figure (Founder of AllBright and CEO of The Telegraph Group), but despite working with a freelancer:

• Results had plateaued
• Content wasn’t compounding
• Authority wasn’t scaling with her role

She needed to represent The Telegraph Group and her numerous non-exec positions with credibility.

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Why Anna Came To Kurogo

• Anna needed:
  • Clarity on exactly what she should and shouldn’t be doing
  • Higher-quality execution of content and analysis
  • A partner who understood public leadership

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How we diagnosed their pain

• We analysed performance trends and content quality
• We identified a mismatch between:
  • Seniority
  • Impact
  • Narrative

The issue wasn’t purely volume of output, it was that positioning wasn’t doing her justice and her strategy was not being updated based on personal and platform trends.

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Constraints we were working with

• Anna has a very demanding calendar and is time poor
• Public-facing scrutiny meant her brand was high stakes
• As an advisor to multiple organisations, including Brighton and Hove Albion Football club, and being the CEO of a national media group, Anna had multiple organisational lenses to cover

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Our Work

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What We Delivered

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• Full repositioning of Anna’s brand to reflect her seniority
• Refined narrative and POV to test in content
• High-quality, data-led content (strategy, copywriting and analysis) on LinkedIn
• Community management and network growth
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Why we took this approach

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Anna’s target audience were all using LinkedIn, which provided a scalable way for us to distribute her ideas and opinions.

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Why we didn’t use alternative approaches

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We avoided overly corporate content or just sharing company milestones. We used personal ideas and lessons to build Anna’s audience and authority simultaneously.

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How we delivered it (workflow)

• Clear positioning strategy built in month 1, with flexibility to adapt to her changing commitments and focuses
• Structured content cadence
• Minimal time input from Anna
• Monthly optimisation based on performance data

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What worked

• Translating deep experience into easily consumable content
• Consistent tone and narrative
• Removing all operational burden from Debbie

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Small Details Had A Big Impact

• Profile reframing
• Strong opening hooks in our content
• Content grounded in context or personal experience

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How We Iterated

• Monitored reach and engagement on every post, as well as cumulative and average performance
• Identified content that travelled beyond her initial network and doubled down

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Tools we used

• LinkedIn
• Performance tracking
• Simple planning workflows

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Anna’s Results

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• 3,830,855 total impressions
• +213% follower growth
• Achieved LinkedIn Top Voice status

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Before

• Senior leader posting with limited reach
• Plateaued results
• Overlooked

After

• Recognised industry authority
• Consistent six-figure monthly reach
• LinkedIn as a leadership platform
• LinkedIn top voice

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Testimonial

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“The team have been brilliant and I’ve very much enjoyed working with you”

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Results in 30 Days

• 106,250 impressions (178% than the 90 days before working with us combined)
• Early compounding signals

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Results in 90 Days

• 295,519 impressions
• Average likes 4x vs the 90 days before
• Growing follower base

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Results in 6 Months

• 668,669 impressions, averaging over 100,000 per month
• Recognised as an official LinkedIn Top Voice

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Results in 12 Months

• Over 1.1M impressions
• Followers doubled

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Results in 2 Years

• 3,792,731 impressions

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ROI

• Strengthened public leadership profile
• Increased credibility across CEO and board roles
• Long-term authority rather than short-term spikes in ego

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