Many people, but not everyone, reading this will have a strong enough body of work behind you that people should be listening to you. You can add genuine value to their lives. But here’s the thing: The people who have the most impressive work, experience, and results are often the worst at talking about it—and because of that, they don’t have the reputation they actually deserve.
This is way too common. And it’s a shame. But what if you could do both? What if you were one of the best in your industry, had leading expertise, were getting great results, AND were able to position and amplify that in an engaging and interesting way?
That’s the formula the most sought-after business leaders have unlocked.What’s the secret?
Industry leaders realise that they need other people in order to achieve their goals. And the best way to reach the right people at the right time is to always be building relationships.
Pick any business goal you have right now and I’ll tell you why you haven’t achieved it. Got one? The answer: Not enough people perceive you in the right way for you to achieve it.
Let me give you a few examples:
- Want to raise investment? → Not enough investors see you as investment-worthy.
- Want more clients? → Not enough prospects trust you’ll get a result for them.
- Want speaking gigs? → Not enough people see you as an industry expert.
We live in a Reputation Economy. How people perceive you is EVERYTHING, so your biggest challenge is to position yourself in the way you need to be seen in order to achieve your set goal.
Reminder: This is not about forging a false representation of yourself. We’re not faking anything, just framing your existing skills, experience, and expertise in the best way possible.
Often, there is a balance here between how you WANT to be seen and how you NEED to be seen. You must find the overlap between them.
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