The Power of Personal Branding – Data & Trends

The Statistics Behind Personal Branding

If you’re still sceptical about the impact of personal branding, the numbers speak for themselves:

1. People pay up to 13.57x more for those considered elite experts (Hinge Marketing).
   
   • Authority translates directly into revenue. The stronger your brand, the higher prices you can charge.
     
     
2. 43% of a company’s market value is tied to its CEO’s reputation (Weber-Shandwick).
   
   • A leader’s personal brand directly affects business success and investor confidence.
     
     
3. Brand messages get 561% more reach when shared by employees versus the company’s account.
   
   • Your personal brand is more powerful than corporate marketing alone.
     
     
4. Content shared by employees receives 8x more engagement than brand posts.
   
   • People engage with people, not logos.
     
     
5. Leads generated through personal branding convert 7x more frequently (Dreambox).
   
   • A strong personal brand not only attracts leads—it makes them more likely to say yes.
     
     
6. 77% of consumers prefer buying from companies whose CEO is active on social media.
   
   • Visibility and authenticity drive trust and sales.
     
     
7. Executives with strong personal brands attract top-tier talent.
   
   • People want to work for leaders they admire.
     
     
8. B2B buyers are 2x more likely to choose a brand that conveys personal over business value.
   
   • Even in B2B, relationships matter. Personal brands drive business decisions.
     
     

Kurogo’s Own Research on Personal Branding

Through extensive research reports and work with entrepreneurs, founders, and C-suite executives, Kurogo has uncovered key insights:

• 53% of professionals say their social media doesn’t reflect their expertise.
  
  
• 59% lack a strategy behind their content.
  
  
• 85% want to drive ROI from their personal brand, yet only 24% are achieving it.
  
  
• 80% feel overlooked despite having valuable expertise.
  
  
• 78% are dissatisfied with their online search results.
  
  
• 82% struggle to generate business opportunities from their brand.
  
  
• 63% don’t have a growth plan for their personal brand over the next 12 months.

‍

The Opportunity for Growth

If you relate to any of these stats, it means there’s huge untapped potential in your personal brand.

Building a personal brand isn’t just a vanity exercise—it’s a strategic asset that can increase revenue, career opportunities, and influence.

‍