In 2025, LinkedIn is no longer just a job-hunting platform - it’s where deals are made, brands are built, and influence is scaled. Whether you're a founder, CEO, or consultant, you’ve likely asked yourself: should I hire a LinkedIn agency?
Let’s look at when hiring a LinkedIn agency actually makes sense and when it doesn’t.
When a LinkedIn Agency Can Be a Game-Changer
There are a few clear scenarios where LinkedIn agencies truly shine:
- Lead Generation: If you’re looking to generate warm leads consistently, a great agency will help you sharpen your targeting, create content that attracts the right audience, and systemise your outreach. Some of the best agencies help clients build six-figure pipelines directly from LinkedIn content.
- Personal Branding: A personal brand is one of the best assets you can build in 2025. A strong agency knows how to position you as a thought leader, helping you stand out in a crowded market. This can lead to new clients, partnerships, speaking gigs, or even exit opportunities.
- Audience Building: LinkedIn still offers organic reach that most platforms can’t compete with. With the right strategy, your posts can reach thousands and grow your audience in the process.
- Raising Investment: Strategically crafted content can attract investor interest. We've seen clients raise hundreds of thousands just through positioning themselves well and telling the right stories on LinkedIn.
- Attracting Top Talent: If you're hiring, LinkedIn is where top candidates are looking. Agencies can help you build an employer brand that people actually want to work for.
What You’re Really Paying For: Time + Strategy
Managing your LinkedIn profile properly can take hours each week. If you're juggling team management, product, sales, and ops, you simply don’t have time to also write content, build a strategy, and engage with your audience.
A good agency can save you 10–20 hours per month by handling ideation, creation, and distribution without sacrificing quality. But it's not just about saving time. The best agencies do the thinking for you. They’re there to help you sharpen your positioning and strategy, not just write posts.
When Hiring a LinkedIn Agency Might Not Be Right
There are a few cases where an agency might not be the right fit:
- You Want Full Control: If you want to control every word, every post, and every engagement, an agency might feel restrictive and you won’t get the best out of them. The best results come when you're open to collaboration.
- Heavily Regulated Industries: If you're in a compliance-heavy environment (finance, legal, healthcare), creating content may require more internal approvals than an external team can easily work with.
- You’re Not Willing to Let Go: One of the biggest reasons agency partnerships fail is because the client doesn’t trust the process. If you believe your way is the only way, an agency won't be able to help much.
Let’s look at how to actually find a great LinkedIn agency and avoid the ones that will waste your time and money.
How to Find a Great LinkedIn Agency (And Spot a Bad One Fast)
Not all LinkedIn agencies are created equal. Some will take your money and leave you with mediocre content. Others will help you scale your audience, land deals, and position you as the go-to person in your space. Here’s how to separate the good from the bad.
What Makes a Good LinkedIn Agency?
- Strategy First, Always: If an agency jumps straight into content without asking about your goals, you’ve already lost. A great agency starts with positioning—who you’re trying to reach, what you want to be known for, and what results you're aiming for.
- Content That Serves Your Goals: They should build content around your objectives—not just post fluff to get likes. Every piece should be intentional.
- Clear, Proven Results: Look for case studies with real metrics. Have they got proven examples of where they’re work on LinkedIn drove results for a client off the platform? If they can’t show this, don’t risk it.
- Idea Generation: You shouldn’t be responsible for coming up with every idea. A strong agency should bring fresh thinking, adapt your strategy over time, and suggest new formats that align with your voice and goals.
- Real Expertise: The best agencies eat, sleep, and breathe LinkedIn. They stay up to date with the platform, understand how the algorithm works, and know how to navigate content trends.
Red Flags to Watch Out For
- No Strategy Call or Onboarding: If they don’t start with a proper onboarding and strategy session, run.
- They Only Write Copy: Copywriting is important, but it’s not enough. If they aren’t helping you with positioning or content direction, the posts probably won’t perform.
- They Rely Entirely on You for Ideas: If you’re feeding them every single post topic, they’re not doing their job. You’re not hiring a ghostwriter, you’re hiring a partner.
- No Case Studies or Vague Promises: “Boost your visibility” isn’t a result. Look for specifics: leads generated, customers influenced, audience growth, etc.
- One-Size-Fits-All Approach: Great agencies tailor their approach to each client. If it feels like a template, it probably is.
LinkedIn Agency vs. In-House Hire: What’s Best for You?
Once you’ve decided to invest in your LinkedIn presence, the next big question is: should you hire an agency or build the capability in-house? Let’s break down the pros and cons of both options.
Why Choose a LinkedIn Agency
- Specialist Expertise
Agencies work with dozens - sometimes hundreds -of clients. That gives them pattern recognition. They know what’s working in the market, what’s not, and how to shortcut time to success. - Speed to Results
A good agency has systems, processes, and talent already in place. That means you can start seeing traction in weeks, not months. - Strategic Support
Agencies help you define your positioning, develop a clear narrative, and build content that supports your broader business goals, not just grow vanity metrics. - Breadth of Skills
With an agency, you typically get access to a strategist, copywriter, designer, and growth expert. That’s more than one person can offer in-house.
When an In-House Hire Might Make More Sense
- You Have a Long-Term Internal Content Plan
If you want someone who works across channels, and contributes to internal projects, an in-house hire might be a better cultural fit. - You Want Daily Execution + Internal Collaboration
An in-house hire can sit in meetings, gather internal insights, and collaborate cross-functionally in a way an agency might not be able to. - Budget Constraints
Depending on the role, hiring a junior marketer could cost less than hiring a top-tier agency. Just be prepared to invest in training if they lack LinkedIn-specific experience.
What to Watch Out For
- Junior hires often lack strategic oversight or platform knowledge. If you go this route, consider pairing them with a consultant or coach to guide your strategy.
- On the flip side, not all agencies are worth the cost. Make sure the agency you choose has a proven track record in your industry and can work in a collaborative way.
Final Thoughts
There’s no one-size-fits-all answer. If you want fast results, deep expertise, and strategic guidance, a LinkedIn agency is often the best bet. If you’re playing a longer game and want full control in-house, that can work too, just make sure you’ve got the right support structure.
Either way, investing in your personal brand on LinkedIn in 2025 is one of the smartest moves you can make.
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