Let’s start with a bold truth: You can instantly beat half your competition just by showing up.
Here’s why: It’s proven that people are more likely to buy from companies where the CEO or founder regularly publishes content on social media. This is true in both B2B and B2C. Yet… 54% of them don’t post more than three times a week.
That means if you simply commit to showing up consistently, you’re already ahead of more than half your competitors. No fancy strategy. No expensive ad budget. Just a little consistency. Sure, standing out in 2025 is harder than ever. Everyone’s online. Everyone’s marketing. Everyone’s trying to go viral.
But here’s the paradox: It’s still ridiculously easy to stand out, because most people aren’t doing the basics. And the #1 reason they’re not showing up? They don’t know what to say.
The Real Reason People Don’t Post
When I read that stat - 54% not posting regularly - I honestly felt sick. But I get it. The most common thing I hear when I speak to founders and creators is this: “I just don’t know what to post.” That’s the roadblock. It’s not time, not ability, or strategy. It’s ideas.
So if that’s you, here’s a cheat code that will give you more ideas than you know what to do with.
6 Exercises to Unlock Unlimited Content Ideas
These are my go-to prompts. They’ll help you generate at least 100+ solid content ideas in under a day—and most of them will be better than what your competition is posting.
1. The Photo Archive
Open your phone and scroll through your photos. Find the ones that spark a memory—moments that meant something. Now tell the story behind them: What were you doing? Where were you? Why was that moment important? Photos are emotional triggers. They’re memory goldmines. Use them.
2. Your 10 Strongest Beliefs
Think about the things you believe most strongly - the opinions you’d defend to your grave. Even if they’re controversial. Especially if they’re controversial. These beliefs help shape your voice and brand. They give your content a backbone. Fence-sitters rarely stand out. Pick a side.
3. 20 Career/Life Stories
Think back across your journey so far. What are the 20 biggest turning points in your life or career? Write out the story. Then share the lesson someone else can take from it. Stories make your content relatable. Lessons make it valuable.
4. Content Angles
Pick 3–5 topics you want to be known for. Now apply one of these angles to each:
- Tools
- Frameworks
- Mindsets
- Quotes
- One-line tips
- Habits
- Rules
- Steps
- Lessons
- Reasons
- Mistakes
- Questions
- Opinions
Each combo gives you a new way to present an idea and helps keep your content varied and engaging.
5. Customer Pains & Goals
List 5 of your customers’ biggest pain points. Now brainstorm 3–5 solutions for each one. You’ve now got 15–25 content ideas that directly address what your audience cares about most. Repeat the process with goals and the steps to achieve them. This is how you create content that converts, not just content that sounds smart.
6. Weekly Reflection
Every Friday, take 30 minutes. Sit down with a coffee and think back on your week. What conversations stood out? What did you learn? What challenges came up? What wins happened (big or small)? Document your reflections. These moments are gold for authentic, “in-the-trenches” content that people love.
Final Tally
- Time investment: 6 hours
- Ideas generated: 115+
- Posting 3x/week = 38 weeks of content
If you do this once a month - and pick the best ideas - you’ll never run out of things to say. Better yet, you’ll sound smarter, more relevant, and more human than everyone else stuck in “what should I post today?” mode.
If you want to dominate your niche, don’t wait for the perfect idea.
Commit to showing up. Use these exercises to build a content engine that runs on your actual experience, not guesswork.
Because the truth is: Most of your competition won’t do the work.
But you just did. Happy content creation.
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