LinkedIn is still the #1 platform for CEOs and business owners looking to build a personal brand, drive high-quality traffic, and attract ideal clients. But here’s the problem: Most people aren’t using it to its full potential.
If you're just posting occasionally or treating your profile like a digital CV, you're missing out on massive opportunities to boost your visibility, credibility, and revenue. Let’s change that.
Here are six powerful LinkedIn features every CEO should start using in 2025:
1. The Featured Section
Think of this as your mini landing page. It sits right near the top of your profile and is one of the first things people see. If you're creating great content but not directing people toward action, you're leaving money on the table.
What to include:
- A lead magnet or downloadable guide
- Your calendar link or contact form
- A top-performing post or video
- A client case study or testimonial
Pro Tip: Keep it fresh and aligned with your current goals.
2. The Video Feed
LinkedIn started testing a TikTok-style video feed in late 2024. It’s not widespread yet, but it will be soon. And video already works incredibly well on LinkedIn.
Why it matters: Video builds trust faster than text. It humanizes your brand and makes people feel like they know you.
Pro tip: You don’t need fancy gear. A 60–90 second video sharing a story or insight can outperform a long text post. Add captions, keep it authentic, and stay consistent.
3. LinkedIn Events
One of the most underrated lead generation tools on the platform. Host webinars, live Q&As, or networking events, and promote them directly to your audience without spending a cent on ads.
Bonus: Guest speakers can invite up to 1,000 people per week. A couple of strategic partnerships and your event could be full of qualified prospects.
Pro tip: Always set up events from your personal profile (not your company page). Use an external registration link to collect emails and ask speakers to share with their networks.
4. Visibility Settings
This is a small tweak that makes a huge difference. If your visibility settings are too private, your profile and content might not be seen, even by people who want to connect.
Pro tip: Set your profile and posts to be visible to “Anyone.” This increases reach, builds trust, and helps you get discovered by the right audience.
5. Your Cover Photo
Most users either leave this blank or upload something generic. That’s a missed opportunity.
Instead, use your cover photo to:
- Highlight your value proposition
- Showcase client logos or media features
- Add a simple call-to-action (e.g., “Download my free guide”)
Pro Tip: Use tools like Canva to create one in under 10 minutes.
6. Starred Messages
Your LinkedIn inbox can get overwhelming fast. Between spam, cold pitches, and random DMs, it’s easy to lose track of important leads.
That’s where the “Star” feature comes in. Use it to flag conversations with potential clients, collaborators, or key contacts so you can return to them quickly.
Pro tip: Review your starred messages a few times a week to stay on top of key opportunities. Speed matters, especially when deals are in motion.
Final Thoughts
LinkedIn is still the best place for CEOs to build influence and win clients in 2025. But success doesn’t come from just showing up, it comes from showing up strategically.
Use the features most people ignore, optimize your profile intentionally, and focus on content that builds trust and authority. You don’t need to spend hours a day, just show up smart.
Start today. Stand out tomorrow.
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